Cookie Policy

1. Introduction

This Cookie Policy explains how Recomob (representing RECOMOB PTE. LTD., hereinafter "Recomob," "we," "us," or "our") uses cookies and similar tracking technologies when you visit our website, use our Platform, or interact with our advertising services across our three core business verticals:

• Mobile Growth: Mobile app user acquisition and performance optimization
• Lead Generation: High-quality lead acquisition with compliance
• Paid Media (Google / Programmatic): Professional advertising campaign management

This Cookie Policy should be read in conjunction with our Privacy Policy and Terms of Service. By using our services, you consent to the use of cookies as described in this policy.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website or interact with online services. They are widely used to make websites work efficiently, provide analytics, remember your preferences, and deliver personalized advertising.

2.1 Types of Cookies by Duration

• Session Cookies: Temporary cookies that expire when you close your browser. They help websites remember your actions during a browsing session.
• Persistent Cookies: Remain on your device for a specified period or until manually deleted. They remember your preferences across multiple visits.

2.2 Types of Cookies by Purpose

• First-Party Cookies: Set directly by Recomob's website and can only be read by us.
• Third-Party Cookies: Set by external services we use (e.g., analytics providers, advertising networks) and can be read by those third parties.

3. How We Use Cookies

Recomob uses cookies and similar technologies for various purposes across our services:

3.1 Essential Cookies (Strictly Necessary)

These cookies are necessary for our website and Platform to function properly. They enable core functionality such as:

• Account authentication and login sessions
• Security and fraud prevention
• Load balancing and service delivery
• Form submission and data validation
• Shopping cart or campaign configuration persistence

Legal Basis: These cookies are essential for service delivery and do not require consent under GDPR.

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website and Platform:

• Google Analytics: Track page views, user journeys, and engagement metrics
• Heatmap Tools: Understand user behavior and interface interactions
• Performance Monitoring: Measure page load times and identify errors
• A/B Testing: Test different versions of pages for optimization

3.3 Functional Cookies

These cookies enable enhanced functionality and personalization:

• Remember your language and regional preferences
• Save dashboard configurations and view preferences
• Remember login credentials (with your consent)
• Maintain chat session history for customer support
• Store campaign filters and customizations

3.4 Advertising and Marketing Cookies

As a digital advertising company, we use cookies for advertising purposes:

For Our Own Marketing:

• Retargeting: Show relevant ads to visitors who previously visited our website
• Conversion Tracking: Measure effectiveness of our marketing campaigns
• Lead Tracking: Track lead sources and attribution
• LinkedIn Insight Tag: Track B2B conversions and build professional audiences
• Google Ads: Deliver and measure our own advertising campaigns

For Client Services (Mobile Growth & Paid Media):

• Campaign Tracking: Monitor ad impressions, clicks, and conversions for client campaigns
• Attribution: Determine which ads led to app installs or desired actions
• Audience Targeting: Deliver relevant ads based on user interests and behavior
• Frequency Capping: Limit how often users see the same ad
• Programmatic Advertising: Facilitate real-time bidding and ad delivery

3.5 Social Media Cookies

We use social media plugins and sharing features that may set cookies:

• LinkedIn sharing and profile integration
• Twitter/X sharing buttons
• Facebook Like and Share buttons
• YouTube video embeds

These cookies are controlled by the respective social media platforms and subject to their privacy policies.

4. Mobile Advertising Identifiers

For our Mobile Growth services, we use mobile advertising identifiers instead of traditional cookies:

4.1 What Are Mobile Ad IDs?

• IDFA (Identifier for Advertisers): Apple's identifier for iOS devices
• GAID (Google Advertising ID): Google's identifier for Android devices
• IDFV (Identifier for Vendors): App-specific identifier on iOS

4.2 How We Use Mobile Ad IDs

For client Mobile Growth campaigns, we use these identifiers to:

• Attribute app installs to specific advertising campaigns
• Track in-app events and user engagement
• Deliver personalized ad experiences
• Prevent fraud and validate genuine installs
• Measure campaign performance and ROI

4.3 User Control

Users can control mobile advertising tracking:

• iOS: Settings → Privacy & Security → Tracking → Toggle "Allow Apps to Request to Track"
• iOS (older versions): Settings → Privacy → Advertising → Enable "Limit Ad Tracking"
• Android: Settings → Google → Ads → Toggle "Opt out of Ads Personalization"
• Android (newer): Settings → Privacy → Ads → Delete advertising ID

We respect user opt-out choices and comply with platform policies, including Apple's App Tracking Transparency (ATT) framework.

5. Other Tracking Technologies

In addition to cookies, we use other tracking technologies:

5.1 Pixels and Web Beacons

Small, invisible images embedded in web pages or emails to:

• Track email opens and engagement
• Measure ad impressions and viewability
• Trigger conversion tracking
• Synchronize user identifiers across platforms

5.2 Local Storage

HTML5 local storage and session storage to:

• Store larger amounts of data locally (e.g., dashboard preferences)
• Improve application performance
• Cache frequently accessed data

5.3 Server Logs

Our servers automatically collect:

• IP addresses
• Browser type and version
• Operating system
• Referring URLs
• Access times and dates
• Pages viewed and actions taken

5.4 SDKs (Software Development Kits)

For Mobile Growth services, our clients integrate SDKs that:

• Track app installations and attribution
• Monitor in-app events and conversions
• Collect device and network information
• Facilitate deep linking and deferred deep linking

6. Cookie Duration and Retention

Different cookies have different retention periods:

7. Your Cookie Choices and Controls

7.1 Cookie Consent Manager

When you first visit our website, you'll see a cookie consent banner allowing you to:

• Accept all cookies
• Reject non-essential cookies
• Customize your preferences by cookie category
• Learn more about each cookie type

You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.

7.2 Browser Settings

Most web browsers allow you to control cookies through their settings:

• Google Chrome: Settings → Privacy and security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data

Note: Blocking essential cookies may affect website functionality and prevent you from using certain features.

7.3 Opt-Out of Advertising Cookies

You can opt-out of interest-based advertising:

• Network Advertising Initiative (NAI): optout.networkadvertising.org
• Digital Advertising Alliance (DAA): optout.aboutads.info
• European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu
• Google Ads Settings: adssettings.google.com
• Facebook Ad Preferences: facebook.com/ads/preferences

7.4 Do Not Track (DNT)

Some browsers offer "Do Not Track" (DNT) signals. However, there is no industry standard for how websites should respond to DNT signals. Currently, we do not alter our data collection practices in response to DNT signals, but we respect other opt-out mechanisms described above.

7.5 Mobile Opt-Out

For mobile devices, see Section 4.3 for instructions on limiting ad tracking.

8. Third-Party Cookies and Services

We use third-party services that may set their own cookies. We do not control these cookies and recommend reviewing each provider's privacy policy:

9. Compliance with Privacy Laws

9.1 GDPR (European Union)

For users in the EU/EEA, we comply with GDPR requirements:

• Obtain consent before placing non-essential cookies
• Provide clear information about cookie purposes
• Allow easy withdrawal of consent
• Respect user rights (access, deletion, portability)
• Implement appropriate security measures

9.2 ePrivacy Directive (Cookie Law)

We comply with the EU ePrivacy Directive (Cookie Law) by:

• Providing cookie notices before setting non-essential cookies
• Offering granular consent options
• Documenting consent for audit purposes
• Regularly reviewing and updating our cookie practices

9.3 CCPA/CPRA (California)

California residents have the right to:

• Know what personal information is collected via cookies
• Opt-out of the "sale" or "sharing" of personal information
• Request deletion of cookie data (subject to exceptions)

9.4 PDPA (Singapore)

As a Singapore-based company, we comply with the Personal Data Protection Act by obtaining consent for non-essential cookies and allowing users to withdraw consent.

10. Security

We implement appropriate security measures to protect data collected through cookies:

• Secure transmission using HTTPS/TLS encryption
• Regular security audits and vulnerability assessments
• Access controls and authentication for sensitive data
• Secure cookie attributes (HttpOnly, Secure, SameSite)
• Monitoring for suspicious activity and unauthorized access

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations.

When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you via email or a prominent website notice
• Request renewed consent if required by applicable law

We encourage you to review this Cookie Policy periodically to stay informed about our cookie practices.

12. Contact Us

If you have questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us: